Social Media Marketing is a special area that combines our core areas of expertise - Internet Marketing and Public Relations.

Social Media focuses specifically on areas of the Internet where "people" or "organizations" can create content, rather than the traditional media. This is sometimes referred to as Web 2.0.

Web 2.0 or Social Media Marketing presents a valuable opportunity for any business or organization. At mhn, we have been active members of online communities and "social media" since the mid-1990's, before the term even existed. This decade and a half of experience allows us to help you navigate social media opportunities so that you have a successful experience, and not just waste valuable time and money.

Planning a Social Media Marketing Campaign:

Social Media is easy to get started with, but like anything else in marketing, it can be a big waste of time if you do it without a plan in place. We can work with your staff to develop a plan that is unique for your company and designed to accomplish your specific goals.

Executing your Social Media Programs:

Once we have developed a plan for you, we can execute that plan with your specific goals in mind. Is the goal to increase the number of links to your website, create niche content to attract long tail search engine traffic, or is it to improve customer service or communication with your suppliers and business partners?

Tracking your Social Media Campaign:

The most important part of any social media marketing campaign is to make sure you have a way of tracking results.

We can also monitor how many times someone clicks on a link you share in or the number of times your name is mentioned on Twitter. Remember, unless you are tracking your results and adjusting your plans, you are just working in the dark.

Why Invest in Social Media?

Today, social media and Web 2.0 content is created and consumed by hundreds of millions of people worldwide from virtually every socio-economic background. On Facebook, more than 60% of the people are older than 25, and 58% have a household income greater than $60,000! This is certainly a market that most businesses will want to invest in, but consumer social media marketing isn't the end of the story. We can also work with you to leverage networks like Twitter, Linkedin, and various industry specific networks and online communities to improve your relationships with business colleagues, customers, and suppliers.

Social Networks aren't the only part of Social Media Marketing though. we can also help you develop business blogs, online video campaigns, podcasts, stunts that bloggers will write about, Squidoo lenses, HubPages, and even syndicated articles that will appear in other people's blogs and newsletters with links to your website, promoting your business as an industry expert!

Social Media Marketing Services:

• Online Public Relations to Bloggers
• Developing Social Media Content
• Developing Viral Campaigns
• Blogging
• Managing "Sponsored Post" campaigns (PayPerPost, ReviewMe, etc.)
• Online Community Management
• Online Reuptation Management

Can Social Media Marketing Benefit Your Company?

Improved Relationship with Customers:

By monitoring what is going on with blogs, social networks, and other social media places, you can help respond quickly to negative comments, and encourage happy customers to continue using your business.

Branding:

By developing good content that features your brand, you will become the expert in the eyes of your potential customers. This is especially true with twitter and blogs where people come to you for your advice and knowledge. By building a following online you can then promote your products to people who you already know trust you, are familiar with your brand, and more likely to buy your products. FaceBook and MySpace are also great for this because you can build an online community that you can then send updates to - including coupons, special offers, and upcoming events.

Links to Your Website:

Each piece of good content you develop on social networks will feature a link to your website. This may bring a steady stream of visitors, but it will also raise the value of your corporate website in the eyes of the search engines such as Google, Yahoo, and MSN.

High Quality Traffic to Your Website:

The cumulative effect of building content online will result in increased traffic to your website. We can help you turn that traffic into paying customers or turn that traffic into secondary income through advertisements on your blog.